Brazil Will Try Chinese Live Shopping on "Black Friday"

Live shopping also caught the attention of Gustavo Furtado, executive director of Centauro (sports goods retailer).  He was in China earlier this year. “Everyone was talking about a super App that combines all online services and gradually lead the market,” he recalls.

Furtado pointed out the influence of influencers in sales, but said it was impossible to replicate the Chinese model to Brazil. When it comes to technology, everything in China is very fast. It's beyond the logic of Brazil.

"Advances in payment technology are making it easier to sell online." he said. "We don't see cash in China anymore. It's all QR codes." He even joked that, "even street beggars use QR codes."