FunPlus’s New Simulation Zombie Defense Game

2. The Unabated Popularity of Zombie Games

Thanks to the popular zombie movies, zombie games have acquired a large scale of popularity all over the world. Since 1968, when George A. Romero made the first zombie movie “Night of the Living Dead”, have been playing a role in popular cultures for so long.

For game players, fighting zombies will never be outdated. And in recent years, the trend tends to increase: main stream 3A games including Days Gone, BIOHAZARD RE:2 and Dying Light 2, are all related to zombies.

At present, most of the simulation mobile games are related to the elements like Middle Ages, knight, castle, sword and shield, and dragon. And zombie games attract people’s attention with its distinct style. Zombie games: Last Shelter: Survival from IM30 and Age of Z from Camel Games all play well in the game market.

After The Walking Dead, the visual style of zombie wasteland have come to the public. From then on, the element of “survivor”, “camp”, “different responsibilities” and “resources snatching” are commonly seen in zombie related works. And those elements are all included in State of Survival. That may contribute to the success of State of Survival.

3. The Power of Promotion

The unique theme of zombie is not the only reason for State of Survival’s success. Producer’s effort on promotion, the strength of FunPlus, also plays an important role.

State of Survival was released to the market in August, while it increased its promotional budget in November, after which it acquired a large number of users within a short time. Apart from mainstream promotional platforms such as Facebook, Mopub (owned by Twitter), Epicunity and Vungle, we can also see a large number of contents published in YouTube and Reddit. The rapid enhancement of popularity of State of Survival in November is a precious opportunity for the game producer to accumulate users.