The 15 Most Popular Luxury Brands Online

8. Yves Saint Laurent

Founded in 1961, the French fashion brand, Yves Saint Laurent, is Kering Group’s second most important brand. And it’s the most fast-growing brand among all the brands in the list, six places up from last year.

Yves Saint Laurent’s success comes from its diversity. It develops its business in a wide range of products including garments, furs, premium sneakers, glasses, etc.

9. Tiffany & Co.

Tiffany & Co. hits the headlines because of its decision to merge with luxury goods company LVMH. The luxury jewelry brand dropped three places in the list.

Tiffany’s product range includes: jewelry, crystal, stationery, bottle, perfume and watch. The brand works with Net-a-Porter (the first retail store selling Tiffany products online), selling products online, to attract young generations.

Tiffany performs well on social media (especially on Instagram). It connects with wealthy young consumers in a quick fashion.

10. Burberry

British luxury brand Burberry ranks No.10 in the list. The company was founded in 1856, and is famous for its stylish windbreaker.

Its plaid men’s jacket is its top-selling product, but the company is entering new product lines: watch and perfume.

11. Hermès

Hermès is always one of the leaders of luxury brands. However, its ranking drops in 2020, ranking at No.11.

Hermès Birkin series are very popular, while it performs poorly online.