Bumble and Gen.G once again collaborates across borders

Recently, Gen.G has strengthened its cooperation with the female-friendly Dating App ‘Bumble’. The two companies will jointly launch a full-time Fortnite team "Team Bumble" in 2019, and once again jointly launch a VALORANT team composed of all female members. According to Gen.G general manager Nate Stanz, the important task of finding and cultivating global female Esports talents will be given to Madison'Maddiesuun'Mann, a member of the Bumble Fortnite team.

VALORANT is a teamwork first-person shooter game released by Riot Games, the publisher of League of Legends, in June 2020. The role of players in the game is to be a group of Secret agents. In the main game mode, the system assigns players to either the offensive team or the defensive team, each team has five players.

In a recent interview with the media, Julia Smith, head of Bumble's US partners, said: "Bumble's mission is that women all over the world have the ability and courage to take new steps in all aspects of life. We are very happy to continue strengthening our relationship with Gen. G. As well as to cooperate with them to enhance the influence of female players in the game, in order to honor and to provide a safe and inspiring community for women. We welcome outstanding female players from all over the world to join the VALORANT team."

The re-cooperation between Bumble and Gen.G also indicates that the trend of interoperability between social circuits and game circuits will continue to increase. In addition to the integration of forms, the integration of content may also enter a new stage. Bumble COO Arnold Hur has previously stated publicly that "Esports is also an area that Bumble will focus on next. For us, it is undoubtedly exciting to see many young people joining this young product.”