Mario Kart Tour Races to $200M revenue and 200M Downloads

According to Sensor Tower, Nintendo’s Mario Kart Tour has surpassed $200 million in lifetime revenue and sped past 200 million downloads.

The mobile racer witnessed a breakneck growth when it was released on September 25th 2019, as it picked up 100 million downloads within 6 months and accumulated $18 million in player spending 11 days after its launch. Its revenue stream had increased to $100 million within six months, with the $4.99 a month Golden Pass.

Over the past 12 months, Mario Kart Tour proved to be Nintendo’s second most lucrative game, behind Fire Emblem heroes. The racing game grossed $93 million between April 1st 2020, and March 31st 2021, while the tactical RPG generated $163 million.

The American Market Is the Main Source of Revenue

As shown by figures, Mario Kart Tour generated the majority of its income from the US with 38 percent of its total revenue, or rather $76 million. Japan and France follow at No.2 and No.3 with 28 percent and 7 percent of total player spending respectively

When it comes to application stores, the App Store accounts for the majority of Mario Kart Tour’s revenue at 63 percent, while Google Play contributed 64 percent. As for downloads, the US reigned supreme once again with 37 million installs, or rather 19 percent of the total. Brazil and Mexico followed it with 9 percent and 8 percent respectively.

Collectively, Nintendo’s seven mobile games have accumulated 650 million downloads as of September 2020. At present, Mario Kart Tour came in No.4 in the mobile racing genre globally.

Over the past 12 months, KartRider Rush+ proved to be the biggest earning racer with $169 million, followed by Tencent’s QQ Speed and Zynga’s CSR Racing 2 with $146 million and $122 million respectively.

However, Mario Kart Tour took the No.2 spot in the mobile racing genre in the US, coming second only to CSR Racing 2. The former generated $35 million while later saw $73 million.