The Third Day of Google Developer Days: US Users’ Web Traffic Surges

Five New Web Technologies that Cope with Certain Pain Points

1、Core Web Vitals 

Core Web Vitals, known as the user-centered core web page indicators, are a series of performance indicators and thresholds applicable to all websites. Optimizing user experience is the key to the long-term success of all websites. There are many indicators to evaluate the quality of user experience.

Gu Sheng noted that these indicators used the real data of users on Chrome, so that developers can evaluate the actual performance of the website as fast as possible. At present, many brand manufacturers and enterprises are having their eyes on Core Web Vitals. Gu Sheng took an example: leading cross-border e-commerce company--LightInTheBox continuously optimizes pages and improve performance based on Core Web Vitals, which increased the conversion rate of mobile websites by 15% and trebled the loading speed of pages, enhancing the user experience.

2、Desktop PWA

Desktop PWA can bring PWA experience to PC users. We all know that PWA (Progressive Web Application) can provide users with the experience as if they are using a native application. Now most top mobile websites have enabled the function of PWA. However, 73% of users in the world rely more on desktop computers, so it is particularly important for PC users to have the perfect experience brought by PWA. Gu Sheng stressed that the technology solution of desk PWA technology is suitable for media, e-commerce, retail and other industries.

3、Web Install

The core of user interaction is usability, and native applications conform to it. Users can click the icon directly on the mobile phone screen and open it. In fact, web users can also experience the convenience brought by native applications, which can be realized by Web Install technology. Developers can use the “add to home screen” feature to allow users to install your PWA, so that users can click on the icon on the desktop to open the PWA site. In addition, developers can also use the tool “package PWA” to upload it to Google Play. Users download and install it just like installing native applications. Users from Web Installs have higher stickiness and conversion rate, which is very important for manufacturers and enterprises.

Gu Sheng took short video platform--Likee as an example: through the use of Web Install technology, Likee has reduced its bounce rate by 56.62%, and the average daily UV increased by 7.97% in one week.

Through the use of Web Install technology, ZAFUL, a fashion cross-border e-commerce platform, increased its sales conversion rate by 53.8% and decreased the bounce rate by 312.08%.