The Second IPO Launches Will McAfee Become No.1 in Antivirus Market?

In the past three financial years, recurring revenues are more than 75% of total revenue. In the 26 weeks up till June 27th, 2020, recurring revenue accounts 77% of total revenue. What’s more, 81% of its revenue comes from clients whose contract values are more than $100 thousand. And the recurring revenue mainly comes from software subscription, which means that companies have stronger recurring paying abilities, and McAfee has made certain achievement in its subscription mode.

Last year, McAfee has purchased Uplevel Security and Nanosec, and in the first half this year, it purchased Light Point Security, so as to strengthen its competitiveness in security software.

Ups and downs of McAfee epitomize the histories of antivirus market. What is the reason for the disappearing of the once-popular antivirus market?

In the past, people installed antivirus software in no matter PC devices or mobile devices. When people buy a new computer or mobile phone, it would be unavoidable that they install antivirus software. And McAfee was also experiencing its ups at that time.

McAfee tried to enter Chinese market once in the past, but only won a small market share, because of its poor localization strategy. Unable to fit in the local market, and hard to survive among the local competitors, McAfee failed to enter the Chinese market.